Gillette finds out that telling your customers they're monsters doesn't help sales

Last year Gillette ran an ad that said that men, specifically white men, were all evil and purveyors of "toxic" masculinity.

Given that the vast majority of Gillette's customers are men it's unclear what thoughts, if any, were going through the heads of Gillette's advertising team.

However the bottom line is that Gillette lost $8 billion in the second quarter.

This is just the latest example of the executives who run publicly owned companies driving down shareholder value by using the company to push their ideology on us.  What's unclear is why stock holders aren't revolting over this.  The answer is probably that the big shareholders are ultra rich Wall Street types who manage large funds and who are as ideologically committed to leftist positions as the CEOs of those companies.