Those who get their news from the major media had no clue as to what Obama was like. Just as they didn't know that a famous Democrat Senator was formerly a paid recruiter for the KKK.
We can't go and buy the major media, though they may soon go out of business, but we can educate our friends and neighbors. Don't assume that they know what you know. I know someone who works at an aerospace company. He was facing a layoff due to sequestration but prior to the election he had no idea that Obama was telling his company to break the law and not send out WARN notices to help their employee's prepare for layoffs.
Be a conservative "missionary" and spread the truth about Benghazi, the economy, gun control, and abortion. Most people aren't liberals but if they get their information from the popular media they don't know that Obama is a liberal either.
If conservatives use guerrilla marketing to get the truth to our friends, neighbors, and co-workers it can make a world of difference.